Linkmasters4all's Blog


Building up a decent network of targeted visitors and traffic for the purpose of online marketing is certainly not a joke. You need a lot of patience to achieve your desired goals. It is not necessary that the investments you make in terms of time and money will yield immediate returns. Instead of focusing in one direction, you need to go in for multi-pronged approach, so that your invested amount is put to best use. It is better that you allocate a budget for each strategy, and keep a close watch on the results it gives. You can then concentrate on the strategy which yields the maximum results in terms of cost-benefit ratio.

It is truly said that “Money draws Money”. You need to use money as a bait to draw more money. If used in the right manner, Internet can prove to be a gold mine to generate more business and money for your venture. Ant that too without spending a penny! This requires a lot of research, planning and perseverance in the right direction with a proper planning. You will not get any results if you move in the haphazard manner. If you work with a clear goal in mind, and proceed in a systematic manner, nothing can stop you from achieving your desired goal.

It will surely give you a gush of adrenaline, if you can manage to draw traffic to your website without spending a dime! There are a lot of resource on the Internet, which can offer you some valuable tips for generating traffic with such free resources. Although you cannot deny the fact that the “Paid Resource” are better than the “Free” ones, But there is certainly no harm in trying out the Free resources, if you don’t have to spend anything from your pocket.

Online Forums and communities can be the great places to promote yourself or your organization. You can brag about your expertise, and try to help out those who may need your services in future. If you can pretend to be a good Samaritan, it could go a long way in building your reputation and goodwill, and in return get lots of traffic to your site.

Reciprocal Linking is one of the oldest and the most time tested method of getting traffic to your site. Through this method both you as well as the other website, with whom you are trading the links are the clear winners. But you have to be very careful in selecting your Link Partners. The prospective Link Partners should be related to your own trade. The page where your link is supposed to be placed should be in the Google Cache. The Links Page should be no more than 2-3 clicks away from the Home Page. You should avoid trading links with Link Farms and spammy sites. As they could do more harm than good to the reputation of your organization.

Promoting a website through Articles with embedded links has become a rage these days. There are a number of websites and Article Directories which accept and publish the articles for free. While submitting the Articles, there are some points which should be kept in mind. First and the foremost among them is that the Article should be “Original”, and not lifted from any other website. There are a number of softwares, which can catch you in the act, if you try to use any such unethical methods. It could also mean Copyright infringement and land you in a soup. Stick close to the topic, and try to make it interesting to read. Use the keywords you wish to target in your article. Be sure to include a “Resource Box” in the article with a link pointing to your website.

There is no denying the fact that “Content is the King”. So if you want to succeed, be sure to have some great content on your website. The information provided on your website should be useful to the visitors, who visit your site. The pages of your website, should be optimized for the keywords, which the potential visitors may use to find the information with the help of Search Engines with the help of those keywords. If you optimize your site correctly for the right keywords, you will surely rank amongst the top in the search engine results.

If you follow the above steps carefully, you are sure to get a good volume of regular traffic without any monetary investments. You may need to put in some extra efforts in terms of time devoted, but you’ll surely not repent, and will find your efforts well rewarded in terms of the traffic you are able to generate for free.

It is frustrating indeed not to get the desired results, despite spending an astronomical amount in creating an impressive website, selling some excellent products, which may be better than your competitor, any you have all the necessary infrastructure and support system to provide matching after sales service. Yet, you are not able to match the sales figures of your competitor. Have you ever tried to analyze the reasons behind this? The main reason behind this could be that your potential customers are not being able to find you. This could be due to the low PR of your site. Your site lies buried deep under the other sites, when the surfers conduct a search for specific keywords.

The first and the foremost thing to do after setting up the website is to submit it to various Search Engines. These search engines will index your site according to the keywords, and will show it in the search results for those keywords. Initially your site may lie in the deeper pages. The key to success lies in bringing up your site on the first few pages when searched for specific keywords. It is here that the PR plays a very vital role. The sites with the higher PR show up above the rest of the sites with lower PR and get the creamier traffic, and thus the higher sales.

The importance of PR can never be overemphasized. The high PR helps to show up your site on the first pages of the search engines, and could guide a lot of potential customers to your site.

The high Page Rank helps to build up your reputation amongst your customers, who in turn will trust you more than the sites with a lower ranking.

Higher your Page Rank, more and more webmasters would vie to put your link on their sites resulting in even a higher flow of traffic.

The higher page rank, indicates the trust reposed by Google in your site, thus indicating that you are a trust worthy site to deal with.

There are various strategies, through which you can increase the PR, and direct a heavy flow of traffic to your site. Some of the unethical methods known as “Black Hat Techniques” such as URL cloaking, Keyword Stuffing etc should be totally avoided. They could give a temporary boost to the PR of your site, but in the long run, it could prove very disastrous. It could even lead to the banning of your site by the major search engines and do more harm than good.

The best way to build upon the page rank is to get the maximum number of incoming links to your site. But care should be taken to avoid dubious sites and link farms. You should try to get the links on the sites related to your line of trade. Say for example, if you own a personal insurance website, you could aim to get links from general insurance, medical insurance websites. If you set up a Links Directory on your site, Reciprocal Linking could speed up your work of getting the maximum number of links.

Directory Submissions, Article writing and their submissions to the Article Directories, Blogging, Forum Posting, RSS feeds, Press Releases are also very good ways to get your links on the quality sites, and thus increase the PR of your site, which in turn would translate into heavier traffic and larger sales.

Link Exchange (getting your links on other sites in lieu of their links on your site) to increase the page rank of your site on the search engines is one of the time tested techniques, which has withstood the onslaught of time. Although its importance has diminished a bit as compared to what it was in the nascent years of SEO, it is still one
of the best methods to improve upon the search engine rankings, and jack up the PR (page rank).

Link Exchange or Link Building methods are mainly centered around quality and relevancy. The websites with which the links are being exchanged, should be the established ones, with a high page rank and good incoming links. The sites should be related to your own site. For example, if you own an insurance site, then you should target to exchange links with motor insurance, personal insurance or financial websites.

The following steps need to be taken to build up an effective Link Exchange Campaign:

Researching for Appropriate Keywords: Selection of the relevant keywords, which can help the web surfers find your site is very important. For this purpose, you may start with a generalized list of keywords related to your site, and expand the same with the keywords
related to the neighboring niches. If you have an insurance site, the most relevant keywords for you could be motor insurance, auto insurance, personal insurance, general insurance, finance, personal finance, financial websites etc. You may take the help of keyword research tools, to build up your exclusive list of keywords.

How to search for Link Partners: The easiest way to look for good related link partners, is to run a “search” on major search engines such as Google, Yahoo, MSN etc using different keywords. Don’t focus on just the first page, coz the sites already appearing on the top pages, may not be interested in exchanging links with you. You will get the best results from the sites appearing on the deeper pages

Selection of the best Link Partners: After compiling a list of sites related to yours, it is time to weed out the useless ones, and focus on the good ones. Getting incoming links from .gov or .edu sites are more beneficial than getting links from the free hosting sites.
Don’t focus on just the PR of the prospective link partners, although it is also one of the prime factors affecting the rankings of your site. Also never link to the dubious sites and link farms.

Sending out the Link Exchange Requests: Before you send out the link requests to the prospective link partners, it would be better, if you set up an exclusive Links Page or a Links Directory. And do make a mention of the exact url where you would be putting up their links, while corresponding with them. Likewise also don’t forget to mention your own anchor text, the url to which the anchor text should point to, and the brief description of your website, preferably not more than 250 characters.

Effective management of the Link Exchange Campaign: Once you have got your link in place on the other website, it is very important to ensure that the link does not get deleted, and remains permanent with the correct anchor text and the accompanying description. There are several tools on the internet, some of them absolutely free, with which you can effectively manage the incoming links to your site. One such tool which I have been using for over three years is the “Web CEO”. It is a very compact tool for doing the Keyword
Research, Finding Prospective Link Partners, Managing Correspondence, Monitoring the Incoming Links and lots of other features.

As Featured On EzineArticles

Search Engine Submissions, Directory Submissions, High Quality One-Way as well as Reciprocal Links play a very vital role in getting your site noticed on the virtual world of Internet.

You may be selling gold on your site at throwaway prices. But you won’t get any customers until you let the people know, you’re doing so. The importance of Search Engine Optimization can never be over stressed in today’s connected world on the Internet. For your website to be noticed both by the real people as well as by the Search Engine Spiders, optimization of your site has become all the more important.

We at LinkMasters4All are a team of professionals specializing in the field of SEO. We offer you a wide range of solutions to boost your Page Rank, and get noticed by the Search Engines as well as by real people (your prospective customers), which in turn could convert into handsome profits.

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