Linkmasters4all's Blog

Archive for the ‘Site Promotion’ Category

It is frustrating indeed not to get the desired results, despite spending an astronomical amount in creating an impressive website, selling some excellent products, which may be better than your competitor, any you have all the necessary infrastructure and support system to provide matching after sales service. Yet, you are not able to match the sales figures of your competitor. Have you ever tried to analyze the reasons behind this? The main reason behind this could be that your potential customers are not being able to find you. This could be due to the low PR of your site. Your site lies buried deep under the other sites, when the surfers conduct a search for specific keywords.

The first and the foremost thing to do after setting up the website is to submit it to various Search Engines. These search engines will index your site according to the keywords, and will show it in the search results for those keywords. Initially your site may lie in the deeper pages. The key to success lies in bringing up your site on the first few pages when searched for specific keywords. It is here that the PR plays a very vital role. The sites with the higher PR show up above the rest of the sites with lower PR and get the creamier traffic, and thus the higher sales.

The importance of PR can never be overemphasized. The high PR helps to show up your site on the first pages of the search engines, and could guide a lot of potential customers to your site.

The high Page Rank helps to build up your reputation amongst your customers, who in turn will trust you more than the sites with a lower ranking.

Higher your Page Rank, more and more webmasters would vie to put your link on their sites resulting in even a higher flow of traffic.

The higher page rank, indicates the trust reposed by Google in your site, thus indicating that you are a trust worthy site to deal with.

There are various strategies, through which you can increase the PR, and direct a heavy flow of traffic to your site. Some of the unethical methods known as “Black Hat Techniques” such as URL cloaking, Keyword Stuffing etc should be totally avoided. They could give a temporary boost to the PR of your site, but in the long run, it could prove very disastrous. It could even lead to the banning of your site by the major search engines and do more harm than good.

The best way to build upon the page rank is to get the maximum number of incoming links to your site. But care should be taken to avoid dubious sites and link farms. You should try to get the links on the sites related to your line of trade. Say for example, if you own a personal insurance website, you could aim to get links from general insurance, medical insurance websites. If you set up a Links Directory on your site, Reciprocal Linking could speed up your work of getting the maximum number of links.

Directory Submissions, Article writing and their submissions to the Article Directories, Blogging, Forum Posting, RSS feeds, Press Releases are also very good ways to get your links on the quality sites, and thus increase the PR of your site, which in turn would translate into heavier traffic and larger sales.

Link Exchange (getting your links on other sites in lieu of their links on your site) to increase the page rank of your site on the search engines is one of the time tested techniques, which has withstood the onslaught of time. Although its importance has diminished a bit as compared to what it was in the nascent years of SEO, it is still one
of the best methods to improve upon the search engine rankings, and jack up the PR (page rank).

Link Exchange or Link Building methods are mainly centered around quality and relevancy. The websites with which the links are being exchanged, should be the established ones, with a high page rank and good incoming links. The sites should be related to your own site. For example, if you own an insurance site, then you should target to exchange links with motor insurance, personal insurance or financial websites.

The following steps need to be taken to build up an effective Link Exchange Campaign:

Researching for Appropriate Keywords: Selection of the relevant keywords, which can help the web surfers find your site is very important. For this purpose, you may start with a generalized list of keywords related to your site, and expand the same with the keywords
related to the neighboring niches. If you have an insurance site, the most relevant keywords for you could be motor insurance, auto insurance, personal insurance, general insurance, finance, personal finance, financial websites etc. You may take the help of keyword research tools, to build up your exclusive list of keywords.

How to search for Link Partners: The easiest way to look for good related link partners, is to run a “search” on major search engines such as Google, Yahoo, MSN etc using different keywords. Don’t focus on just the first page, coz the sites already appearing on the top pages, may not be interested in exchanging links with you. You will get the best results from the sites appearing on the deeper pages

Selection of the best Link Partners: After compiling a list of sites related to yours, it is time to weed out the useless ones, and focus on the good ones. Getting incoming links from .gov or .edu sites are more beneficial than getting links from the free hosting sites.
Don’t focus on just the PR of the prospective link partners, although it is also one of the prime factors affecting the rankings of your site. Also never link to the dubious sites and link farms.

Sending out the Link Exchange Requests: Before you send out the link requests to the prospective link partners, it would be better, if you set up an exclusive Links Page or a Links Directory. And do make a mention of the exact url where you would be putting up their links, while corresponding with them. Likewise also don’t forget to mention your own anchor text, the url to which the anchor text should point to, and the brief description of your website, preferably not more than 250 characters.

Effective management of the Link Exchange Campaign: Once you have got your link in place on the other website, it is very important to ensure that the link does not get deleted, and remains permanent with the correct anchor text and the accompanying description. There are several tools on the internet, some of them absolutely free, with which you can effectively manage the incoming links to your site. One such tool which I have been using for over three years is the “Web CEO”. It is a very compact tool for doing the Keyword
Research, Finding Prospective Link Partners, Managing Correspondence, Monitoring the Incoming Links and lots of other features.

As Featured On EzineArticles

Search Engine Submissions, Directory Submissions, High Quality One-Way as well as Reciprocal Links play a very vital role in getting your site noticed on the virtual world of Internet.

You may be selling gold on your site at throwaway prices. But you won’t get any customers until you let the people know, you’re doing so. The importance of Search Engine Optimization can never be over stressed in today’s connected world on the Internet. For your website to be noticed both by the real people as well as by the Search Engine Spiders, optimization of your site has become all the more important.

We at LinkMasters4All are a team of professionals specializing in the field of SEO. We offer you a wide range of solutions to boost your Page Rank, and get noticed by the Search Engines as well as by real people (your prospective customers), which in turn could convert into handsome profits.

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